Treatment Page Redesign & Flow

To increase consultation bookings, the client decided on a redesign of the Spine Surgery landing page with a focus on patient clarity, trust, and streamlined conversion. The original page was content-heavy but lacked clear structure and legibility. I reorganized the content to improve scannability, added visual anchors to highlight key services, and designed a sticky call-to-action module for scheduling consultations. The new layout reduces cognitive load while addressing common patient concerns upfront.