Anastasiya Radchuk

About

Based in California, I specialize in UX/UI and visual design that balances aesthetics with business strategy. My work spans e-commerce optimization, mobile-first interfaces, and brand identity design with a focus on helping mid-sized brands increase conversions and create meaningful user experiences.
After earning my foundation in design, I sharpened my skills working across Shopify and Webflow, supporting retailers like Lumens.com and Windsor Fashion. Whether I’m streamlining a trade customer dashboard or crafting a minimalist landing page, I approach each project with an eye for clarity, efficiency, and impact.

My Approach

My approach is rooted in collaboration, creativity, and a commitment to delivering exceptional results. My process is designed to adapt and evolve to meet and exceed your specific needs and goals.

Strategic Discovery

Every project starts with discovery. I immerse myself in your brand, studying your target audience, competitors, and market landscape to gain a deep understanding of your challenges and opportunities. With this insight, I craft a strategic plan that aligns with your business objectives and lays out a clear path.

Creative Execution

Through a collaborative design process, I translate your brand’s essence into a cohesive, visually engaging digital experience. Every detail is thoughtfully executed to ensure optimal performance and user satisfaction. I'm dedicated to delivering solutions that not only meet your expectations but exceed them, creating lasting value for your brand.

Testimonials

01

Brian Stewart

UX Manager | Lumens

Working with Anastasiya was a turning point during one of our most critical redesign projects. She brought a rare combination of creative instinct and analytical thinking, diving into user behavior, identifying friction points, and delivering clean, conversion-focused design solutions that made a real difference.
Her work on our account dashboard and mobile checkout experience improved both usability and customer satisfaction, and we saw a measurable lift in engagement. On top of that, she's quick, thoughtful, and incredibly easy to work with. She's the kind of designer every UX team wants on board.”